The world of mobile multimedia applications and Over The-Top (OTT) services is entering the next phase in a never ending evolution. More and more mobile Communication Service Providers and OTT app and service providers have been joining hands to create partnership synergies. Re-introducing value into commoditized data services and differentiating with unique user experiences are what it’s all about, as Communication Service Providers and OTT providers leverage each other’s assets to do better. Together. In this session we will discuss the vast potential in the emerging world of OTT partnerships, and barriers to overcome to fully realize partnership innovation.